Welcome to the New Year! If you are working on your 2012 goals, we thought we'd share our "thinking critically" list of questions. Hope they are helpful!

• What is your unique selling proposition - what’s different about your organization/product/service
• Who are the key players on your team? What are their roles/strengths?
• What are your key goals/business objectives? What’s holding you back?
• What are your biggest revenues/sales opportunities? Most profitable? Least profitable?
• What is your biggest frustration with growing this area?
• Who have you been targeting? Is there a new segment that you’ve not considered?
• Who do you consider your main competition? How do you stack up?
• Can you define your brand?
• How do consumers perceive your brand?
• How would you describe your current marketing/advertising/PR efforts? Where are they weak? Where are they strong?
• Do you have a marketing plan? What process do you use to develop it? How often is it revisited?
• What marketing resources do you already have? How would you rate those resources?
• What marketing talent/capabilities do you have in house? External relationships?
• What is your marketing budget?

Need help formulating or executing on your 2012 plans? Let us know!